Ugandans urged to embrace WhatsApp banking
By Juliet Nalwooga
Ugandans have been urged to embrace banking, a recent milestone in digital transformation that eases access to modern banking.
The call has been made by Sarit Raja, the Executive Director of a regional financial service group I&M that in a recent 2021 half-year report registered a 33% increase after-tax profit and a 12% Total Asset growth bolstered by expansion into Uganda.
Raja has advised players in the sector to focus on innovative market-driven solutions, and invest in new systems in a bid to increase operational efficiencies that improve customers’ banking experience.
WhatsApp banking lets banks reach their customers via a familiar channel through SMS and it lets one interact with a bank more often through a ChatBot powered by artificial intelligence (AI).
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